Thanks for the comments, all. As far as the movie Avatar - the supposed Hindu connection aleady mentioned in this thread is what made it "bad." From my discussions with an elder and a regular pioneer I think everyone is going to ignore that one. Both rolled their eyes as if to say "gimme me a break."
Pitchess, in my many years in, I used to see brothers anxious to be promoted. But, now, if the brother is under 25, they really don't care and don't want the hassle. And if they're middle-aged they're burnt out or just trying to duck the headaches that come with the title. There are some that still get excited but it more an exception than the norm.
Anony, it is a real eye opener how much the CO is policing congregation book and tract inventory. I've seen it given much attention.